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Add Conversion Tracking to Your Website by Describing It

The short answer

You describe what counts as a win, like a booked call or a submitted quote form, and our AI drafts the tracking plan and the exact events to set up. Because analytics are protected on our sites, a person on our team reviews and installs the tracking, then confirms it's recording correctly.

The problem

Plenty of businesses have Google Analytics installed and still can’t answer the only question that matters: did the website bring in any work this month? Pageviews and visitors are easy to get. Knowing that someone actually filled out the consultation form or clicked to call is a different setup, and most sites never get it.

Setting it up yourself means learning about events, tags, and conversion settings, then testing all of it without breaking anything. Most owners either skip it or pay someone once, and the tracking quietly stops working the next time the site changes.

How it works

  1. You tell us in plain words what you want to know. For example: “I want to see when someone books a consultation and when someone clicks our phone number.”
  2. Our AI reviews your site and current analytics setup, then drafts a tracking plan: which actions to track, what to name them, and where each one fires.
  3. A person on our team reviews the plan with you, adjusts anything that doesn’t match how you actually get customers, and gets your go ahead.
  4. Our team installs the tracking in Google Analytics 4 and on your site, then tests each action to make sure it records once, and only once.
  5. You get a short note confirming what is now tracked and where to see it.

Human checkpoints

The AI does the research and drafting, but a person does the actual install.

  • You approve the list of what gets tracked.
  • A team member installs and tests every event by hand.
  • Analytics stay protected from chat edits afterward, so a later website change can’t silently break your numbers.

Tracking is one of the few places where a mistake can go unnoticed for a long time. That’s why we keep a person’s hands on it.

What it doesn’t do

This isn’t a full marketing attribution system. It won’t tell you which ad, billboard, or referral led to a sale that happened over the phone or in person. It also can’t track actions inside third party tools that don’t share that information with your site. If you need ad attribution across channels or CRM revenue reporting, that’s a bigger, custom project we’d scope after your Free AI Check.

Illustrative outcome

Think of a small accounting firm that has had analytics for years and no idea which visits turned into clients. After describing what a “lead” means to them, they get booked consultations and phone clicks tracked and tested. For the first time, the monthly website conversation starts with how many people actually reached out.

Questions people ask

Why can't I just ask Otto to add tracking directly?

Analytics settings are protected from chat edits on purpose. A small tracking mistake can quietly double count or miss leads for months, so a person reviews and installs it.

What counts as a conversion?

Whatever matters to your business: a contact form, a phone number click, a booked appointment, a quote request, a newsletter signup, or a purchase. You tell us which ones you care about.

Do I need Google Analytics 4 already set up?

No. If you don't have it, we set it up as part of the work. If you do, we check what's already there before adding anything.

Can it track bookings made in Calendly or another scheduling tool?

Often, yes, depending on how the tool is embedded on your site. We'll tell you honestly during the review if a tool doesn't share that information.

Want this in your business?

Tell us the chore. We'll tell you honestly if it's worth automating, and what it would take.

No credit card. No pitch deck. Built in Indianapolis.