# Something Clever Co.

> Something Clever Co. (SCC) is an Indianapolis, Indiana company that designs and builds custom websites for small businesses (care plan clients get the SCC Portal, where they text small changes to Otto, an AI assistant) and helps local small businesses and growing companies with automations and AI workflows (connecting the tools a business already uses so repetitive work like follow ups, data entry and reports runs on its own) and custom tools and dashboards (calculators, portals, dashboards, lead tools). Everything is priced after a free AI check.

Key facts:
- Location: Indianapolis, Indiana, USA. Serves businesses across the US.
- Primary action: book a Free AI Check at https://www.somethingcleverco.com/contact. No credit card.
- SCC's team designs and builds each website (AI does not build the site). Website care plans include the SCC Portal, where Otto (SCC's otter mascot and AI assistant) takes small changes and fixes by text. Otto is the first door: anything too big for him is flagged to SCC's team, and a person handles it. Every change gets a preview, an approval, version history and undo in one click. SEO settings and analytics are protected. Redesigns, new features and legal wording go to a person on the team.
- Status: Otto and the SCC Portal are coming soon and are not live yet. Until they launch, a real person on SCC's team handles website changes.
- Services: custom websites; website care and Otto; automations and AI workflows; custom tools and dashboards (for example, the revenue calculator built for STRS).
- Process: Free AI Check (a short call, no credit card, an honest answer about what is worth automating, even "not yet"), then a clear quote for the whole project before work starts, then we build it around the tools you already use, you test it on your own work, we launch it and show your team how it works, and optional monthly care (hosting, fixes when something breaks, small changes, looking for the next thing worth automating, a real person to contact).
- If a tool has no way to connect, SCC says so honestly, including leaving that step manual.
- No public prices: websites, care plans with Otto and AI work are all quoted after a Free AI Check.
- Use cases on this site are illustrative examples unless stated otherwise. The real published client project is STRS (a direct booking website with a live availability calendar).

## Services
- [Websites](https://www.somethingcleverco.com/websites): custom websites built by our team, edited by text through the SCC Portal
- [Website builds](https://www.somethingcleverco.com/websites/build): custom websites designed and built by our team
- [Otto, your website assistant](https://www.somethingcleverco.com/websites/otto): coming soon: text small website changes and fixes in the SCC Portal
- [Website migration](https://www.somethingcleverco.com/websites/migrate): move from WordPress, Wix or Squarespace
- [Hosting and care](https://www.somethingcleverco.com/websites/care): hosting, Otto in the SCC Portal for small changes, and a real person for bigger work
- [AI for Business](https://www.somethingcleverco.com/ai): automations, AI workflows, custom tools and dashboards for small businesses and growing companies
- [How we build](https://www.somethingcleverco.com/ai/how-we-build): a clear quote, built around your tools, tested before launch, optional monthly care
- [Connected systems](https://www.somethingcleverco.com/ai/connected-systems): connecting the tools a business already uses so repetitive work runs on its own
- [Monthly care](https://www.somethingcleverco.com/ai/managed-operations): optional care for automations and tools: hosting, fixes, small changes, the next thing worth automating, a real person

## Company
- [How it works](https://www.somethingcleverco.com/how-it-works): Free AI Check, a clear quote, we build it, you test it, we launch it, optional care
- [Pricing](https://www.somethingcleverco.com/pricing): everything quoted after a free AI check
- [Our work](https://www.somethingcleverco.com/work): case studies, starting with STRS
- [About](https://www.somethingcleverco.com/about): Indianapolis, values: honest first, plain spoken, proof over hype, built to last

## Guides
- [Can ChatGPT update my website?](https://www.somethingcleverco.com/learn/can-chatgpt-update-my-website): Not on its own. ChatGPT can write new copy, suggest fixes and even draft code, but it has no access to your website, so a person still has to paste the change in and publish it. To update a site just by sending a message, the AI has to be connected to the site itself, with a preview, an approval step and an undo button.
- [How much should AI do on its own?](https://www.somethingcleverco.com/learn/copilot-vs-coworker-vs-operator-ai): It depends on what a mistake would cost. For new or sensitive work, let AI suggest and have a person act. For most everyday jobs, let AI do the work and have a person approve it before it goes out. Only routine, low stakes work with a good track record should run on its own, with a person checking in on a schedule.
- [How much does a custom website with an AI assistant for edits cost?](https://www.somethingcleverco.com/learn/how-much-does-an-ai-built-website-cost): It depends on what you need. At Something Clever Co., our team designs and builds your website, and we quote it after a Free AI Check. Add a care plan and you get the SCC Portal, where you text Otto, our AI assistant, to make small changes and fixes. The honest price depends on pages, features and integrations, so we look before we quote.
- [How do I keep AI from making mistakes in my business?](https://www.somethingcleverco.com/learn/how-to-keep-ai-from-making-mistakes): You cannot make AI perfect, but you can make its mistakes small, visible and easy to undo. Put a human approval step in front of anything customers see or money touches, limit what each automation can access, keep a record of what it did, set spending limits and alerts, and only let it do more on its own after it has a clean track record.
- [How do I use AI in my small business?](https://www.somethingcleverco.com/learn/how-to-use-ai-in-small-business): Start with one repetitive task that eats time every week, like answering common emails, logging call notes or turning requests into tasks. Let AI draft the work while a person approves it, then connect it to the tools you already use, such as Slack, Gmail or your CRM. Expand only after that first workflow is reliable.
- [How do I know if AI is worth it for my company?](https://www.somethingcleverco.com/learn/is-ai-worth-it-for-my-company): AI is worth it when it takes real, repeated work off your team's plate and the time saved is worth more than the setup and running costs. The honest way to find out is to pick one specific workflow, run it with human approval for a few weeks, and compare it to how the work was done before. If you cannot name the task it would replace, it is probably not worth it yet.
- [Should I replace my WordPress site with a custom site and an AI assistant for edits?](https://www.somethingcleverco.com/learn/should-i-replace-wordpress-with-ai-built-site): It depends on how you use your site. If WordPress is slow, hard to update, full of plugins you are afraid to touch, or you rely on someone else for every edit, a custom site built by a real team, with an AI assistant you can text for small changes, is often a better fit. If your WordPress site runs well, your team is comfortable editing it, or it depends on complex plugins, keep it.
- [What can AI actually automate in a small business?](https://www.somethingcleverco.com/learn/what-can-ai-automate-in-small-business): AI can reliably handle work that is repetitive, heavy on text and follows a pattern: summarizing calls into your CRM, drafting routine replies, turning messages into tasks, pulling reports, sorting leads and chasing failed payments. It is weaker at anything that needs judgment, relationships or a final decision with real consequences, so those still need a person.
- [What does AI implementation include?](https://www.somethingcleverco.com/learn/what-does-ai-implementation-include): A real AI implementation includes more than turning on a tool. It covers finding the work worth automating, connecting AI to the tools you already use, deciding where a person checks the work, testing with real examples, showing your team how it works, and care after launch so it keeps working as your business changes. If a proposal skips the last part, expect it to break quietly later.
- [What rules should AI follow once it can act in my business?](https://www.somethingcleverco.com/learn/what-is-an-ai-management-system): Once AI can do things in your real tools, not just suggest them, you need a few plain rules: what it is allowed to touch, where a person checks its work, how you find out when something goes wrong, and what it is allowed to spend. They can be simple. If AI only drafts things a person then sends, you barely need any.

## Use cases
- [Add Conversion Tracking to Your Website by Describing It](https://www.somethingcleverco.com/use-cases/add-conversion-tracking-by-describing-it): Websites. You describe what counts as a win, like a booked call or a submitted quote form, and our AI drafts the tracking plan and the exact events to set up. Because analytics are protected on our sites, a person on our team reviews and installs the tracking, then confirms it's recording correctly.
- [Get an Alert Before Your AI Tools Run Up a Bill](https://www.somethingcleverco.com/use-cases/ai-agent-cost-control-and-watchdogs): Business AI. This is a custom build for a business that runs a few AI automations and wants to know when one starts costing more than it should. It checks usage against limits you set, posts an alert in Slack when something looks off, and can pause that one automation until a person looks at it. It is something we would build for a client who needs it, not a standard part of every project.
- [Use AI to Find and Score New Leads](https://www.somethingcleverco.com/use-cases/ai-lead-scanner-and-scorer): Business AI. An AI assistant scores every new inquiry against what a good customer looks like for your business, and can scan public sources you approve for new prospects that fit. It hands your team a short, ranked list each morning with the reason behind each score. A person decides who to contact and does the reaching out.
- [Ask Slack About Any Client and Get the Full Picture](https://www.somethingcleverco.com/use-cases/ask-about-any-client-in-slack): Business AI. You ask a question like "what's going on with the dental office account?" in Slack, and an AI assistant pulls together a short brief from your CRM, email, invoices, project tool and shared files. It links to every source so you can check it. It only reads, so it never changes a record or contacts the client.
- [Get Sales Call Notes Into Your CRM Automatically](https://www.somethingcleverco.com/use-cases/call-notes-into-crm): Business AI. After a recorded sales call, AI reads the transcript and drafts a clean CRM update: a short summary, next steps, deal stage, budget and timeline if they came up, plus a follow up email. The salesperson reviews and approves it in a minute, and the notes land on the right contact and deal. Nothing is written to your CRM until a person signs off.
- [Turn Client Feedback Into a Revised Website Draft](https://www.somethingcleverco.com/use-cases/client-feedback-to-revised-draft): Websites. During a website build, you send your feedback however it comes out, as an email, a voice memo transcript, a marked up screenshot, or a list in Notion. AI sorts it into a clear change list and confirms it with you, so nothing gets lost. Our team then makes the changes and sends you a new preview draft, settling design calls and conflicting requests with you along the way.
- [Get a Custom CRM Built Around How You Actually Work](https://www.somethingcleverco.com/use-cases/custom-ai-built-crm): Business AI. We build a CRM shaped around your real sales and client process instead of forcing you into someone else's. AI does the busywork inside it, like logging emails, drafting notes and flagging deals that have gone quiet, and a person approves anything that changes a record or reaches a customer. It's a fit when off the shelf CRMs keep getting abandoned.
- [Fix a Website Problem by Texting Otto](https://www.somethingcleverco.com/use-cases/fix-website-issue-from-a-message): Websites. When something on your website looks broken, you open your SCC Portal and text Otto, our AI assistant, what you are seeing. Otto finds the problem, explains what he thinks is wrong, and shows you a fixed preview to approve. If the fix needs real judgment or deeper technical work, it goes to a person on our team.
- [Text Otto Website Edits Without Breaking Your SEO](https://www.somethingcleverco.com/use-cases/keep-seo-intact-while-editing-by-chat): Websites. When you text Otto a change in your SCC Portal, your SEO settings and analytics are protected from accidental changes. Page addresses, titles, descriptions, and tracking are locked off from everyday edits, and Otto warns you before a change could affect how Google sees a page. Deliberate SEO changes go to a person on our team.
- [Migrate a WordPress Site to a Custom Website You Update by Texting Otto](https://www.somethingcleverco.com/use-cases/migrate-wordpress-to-ai-managed-site): Websites. Our team builds you a new, faster website and moves over your WordPress content, pages, and search history, with redirects and SEO reviewed by a person before launch. You approve the new site before anything switches over. After launch, you make small changes and fixes by texting Otto, the AI assistant in your SCC Portal.
- [Get a Monthly Website Health Report in Plain English](https://www.somethingcleverco.com/use-cases/monthly-website-health-report): Websites. Once a month, AI checks your website's speed, broken links, search health, uptime, and lead activity, then sends you a short report in plain English. It runs on its own with access that can only read, and it tells you what's fine, what needs attention, and what it recommends. Small fixes go through Otto in your SCC Portal and bigger ones go to our team, always with your approval.
- [Run AI Workflows in Several Steps, With a Person Approving](https://www.somethingcleverco.com/use-cases/multi-agent-workflows-with-human-approval): Business AI. An AI workflow with several steps splits a job into stages, like gathering information, drafting, checking and sending, with a separate AI step for each. A person approves at the points where a mistake would cost you: before anything reaches a customer, changes a record or spends money.
- [Ask for a Business Performance Report and Get It in Minutes](https://www.somethingcleverco.com/use-cases/on-demand-performance-reports): Business AI. You ask a plain question like "how did last month compare to the month before?" and an AI assistant pulls the numbers from your connected systems and sends back a short report with a few charts. It shows where every number came from. It reads your data but never changes it, so a person decides what to do with the answer.
- [Write and Publish a Case Study From a Recorded Call](https://www.somethingcleverco.com/use-cases/publish-case-study-from-a-call): Websites. You share the recording or transcript of a conversation with a satisfied customer, and AI drafts a case study page from it in your voice. You edit the draft, the customer signs off on anything attributed to them, and Otto adds it to your website after you approve the preview.
- [Turn Slack History Into Status Docs That Update Themselves](https://www.somethingcleverco.com/use-cases/slack-history-to-living-status-docs): Business AI. An AI assistant reads the Slack channels for each project or client on a schedule and keeps a status doc up to date: what changed, decisions made, open questions and blockers. A project lead approves each update before it's published, and every change keeps a link back to the Slack thread it came from.
- [Turn a Slack Message Into a Built, Assigned Task](https://www.somethingcleverco.com/use-cases/slack-message-to-assigned-task): Business AI. An AI assistant watches the Slack channels you choose, and when someone asks for work it drafts a complete task: title, description, owner, due date and links. A person approves it with one click, then it lands in your project tool assigned to the right teammate. Nothing gets created until someone says yes.
- [Recover Failed Stripe Payments Without Chasing Customers](https://www.somethingcleverco.com/use-cases/stripe-payment-recovery): Business AI. When a Stripe payment fails, an AI workflow sends a friendly, approved reminder with a secure link to update the card, follows up on a set schedule, and logs every step. It runs on its own inside tight limits: it can only use approved message templates, it never touches card numbers, and anything unusual goes to a person. Your team reviews a summary on a regular schedule.
- [See Which Website Pages Actually Bring You Leads](https://www.somethingcleverco.com/use-cases/track-which-pages-bring-leads): Websites. Once lead tracking is in place, AI reads your analytics and Search Console data and tells you, in plain English, which pages people visit before they call, book, or fill out a form. It runs on its own with access that can only read, and posts a short summary each month. You can also text Otto in your SCC Portal anytime, like "which page brought the most quote requests this month?"
- [Update Your Website by Texting Otto, No Developer Needed](https://www.somethingcleverco.com/use-cases/update-website-from-slack): Websites. Our team builds your website. On a care plan you get the SCC Portal, and inside it you text Otto, our AI assistant, the small change you want, like new hours or a swapped photo. Otto confirms what he will change, shows you a preview, and the change only goes live after you approve it, with every edit saved in version history, where one click undoes it.
- [Run a Website Privacy Compliance Check (CCPA and GDPR)](https://www.somethingcleverco.com/use-cases/website-compliance-audit-ccpa-gdpr): Websites. AI scans your website for common privacy gaps, like trackers that load before consent, forms that collect more than they need, or a privacy policy that doesn't match what the site actually does. You get a list of findings in plain English, with suggested fixes. A person on our team reviews it with you, and anything legal goes to your attorney.