WebsitesAgenciesIllustrative example

Turn Client Feedback Into a Revised Website Draft

The short answer

During a website build, you send your feedback however it comes out, as an email, a voice memo transcript, a marked up screenshot, or a list in Notion. AI sorts it into a clear change list and confirms it with you, so nothing gets lost. Our team then makes the changes and sends you a new preview draft, settling design calls and conflicting requests with you along the way.

The problem

Website feedback rarely arrives in one tidy list. It shows up as a long email from the owner, three Slack messages from the sales lead, a screenshot with circles on it, and “one more thing” in a text at 9 p.m. For agencies building sites for their own clients, it’s worse: the feedback passes through two or three people before it reaches whoever is making the change.

Things get missed. A requested change from the first email never makes it into the second draft, someone asks again, and trust slips. Revision rounds stretch out, and the launch date starts to drift.

How it works

  1. You send feedback in whatever form is easiest: forward the email, paste the Slack thread, attach the screenshot, or share the Notion page.
  2. AI reads everything and turns it into one numbered change list, grouped by page, with who asked for each item.
  3. It flags anything unclear or contradictory and asks you a short set of questions before touching the draft.
  4. You confirm the list. This is your chance to cut, add, or overrule.
  5. Our team makes the changes on a new preview, from simple text and image swaps to layout and design work.
  6. You get the new preview with the change list attached, so you can check each item off.

Human checkpoints

AI organizes, and people decide and do the building.

  • You approve the change list before work starts.
  • A designer on our team makes the layout and design changes rather than letting AI improvise them.
  • You approve each new draft before it moves forward.

Feedback is full of judgment calls. The AI is good at making sure nothing gets lost, and people are better at deciding what the site should feel like and building it.

What it doesn’t do

It won’t resolve a disagreement between you and your business partner, and it won’t decide that a request is a bad idea on its own. It also doesn’t replace a real design conversation when the feedback is “this just isn’t us.” If your project needs a full brand rethink, that’s a separate conversation with our team, not a revision round.

Illustrative outcome

Picture an agency handing a client’s scattered notes to the process instead of retyping them. The client gets back a clean list to confirm, then a new draft where every item is either done or marked as a design question. The next review call is about decisions, not about what got forgotten.

Questions people ask

What if my feedback is messy or contradicts itself?

That's normal. The AI flags anything that conflicts, like 'make the header bigger' and 'make the page feel less busy', and asks you which way to go before changing anything.

Can several people on my team give feedback?

Yes. Feedback from different people is combined into one list, with who asked for what, so you can settle disagreements before the next draft.

How many revision rounds do I get?

The number of rounds is agreed in your project scope.

Does AI design the website?

No. Our team designs and builds your website. AI only helps organize your feedback into a clear list. After launch, small changes and fixes can be texted to Otto in your SCC Portal.

Want this in your business?

Tell us the chore. We'll tell you honestly if it's worth automating, and what it would take.

No credit card. No pitch deck. Built in Indianapolis.